An out-sourced software testing and quality assurance service provider was not experiencing good revenue grow. The company had developed several software tools that enabled the company to perform very cost effective software testing. The Owner/Founder wanted to change the company's focus from out-sourced software testing to marketing and sales of software tools as software products. Company had no product marketing and sales experience.
Owner was an immigrant from a third world Asian country that had ambitious technology business growth goals. Recommended to the owner that he abandon marketing and sales efforts to sell software tool as products. Then use his Asian connections to leverage using off-shore software engineers to provide attractive cost benefits to his clients. He must focus on core strength of providing best software testing and quality assurance services.
The owner followed the above recommendations and is currently experiencing good revenue growth and operating profits.
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